Connect visitors as Kakao friends and district members, then bring them back with tailored benefits and messages.
A district revitalization solution for local governments, merchant associations and district operators
Beyond a Single Event
OMOPLAY turns on-site participation into customer acquisition, with consent-based follow-up messages, benefit management and participation tracking.
Attract visitors, run the event and offer benefits. Staying connected afterward requires a separate plan.
Plan follow-up benefits and customer management together.
Connect participants as Kakao friends or members and share follow-up messages and benefits. Review participation and use to plan the next joint campaign.
Join through on-site events and QR codes
Connect a Kakao Channel and confirm consent
AI copywriting and messages by condition
Give customers a reason to return
Review participation and benefit-use metrics
Use results to plan the next event
A cycle that leads to the next visit
Acquire district members through joint marketing for traditional markets and neighborhood streets, then connect it to return-visit marketing and performance management.
Turn visitors attracted by traditional-market joint marketing and local spending events into participants and customers. Track participation and benefit use by store.
Customer management starts with consent. Share return-visit benefits and coupon messages, and track issuance and redemption.
Compare participation, acquired customers, offer use, and return-visit outcomes to plan the next campaign.
Let’s discuss an approach for your traditional market, neighborhood shopping street or local district.
Track participating stores, customer acquisition, benefit use and return visits through key operating metrics.
Organize store participation and benefit-use records to report results and prepare the next joint marketing campaign.
View participation, customer acquisition, benefit use and return visits together in one operating report.
Estimated coupon-linked purchases = return-coupon uses 885 uses × assumed average spend 18,000 KRW.
Cumulative new consenting members and KakaoTalk friends
Total results, April–September 2026
Participating stores: Central Street 8, Food Alley 7, Neighborhood District 5
| Month | Event Participation( events) | New consenting members( people) | New KakaoTalk friends( people) | On-site benefit uses( events) | Follow-Up Messages Sent( events) | Return-Visit Coupons Redeemed( events) |
|---|---|---|---|---|---|---|
| Apr | 1,420 | 850 | 680 | 300 | 0 | 0 |
| May | 1,650 | 980 | 800 | 355 | 1,100 | 80 |
| Jun | 1,850 | 1,100 | 900 | 440 | 1,500 | 125 |
| Jul | 2,070 | 1,230 | 1,000 | 485 | 1,900 | 175 |
| Aug | 2,350 | 1,400 | 1,135 | 550 | 2,300 | 220 |
| Sep | 2,610 | 1,540 | 1,245 | 620 | 2,650 | 285 |
| Total | 11,950 | 7,100 | 5,760 | 2,750 | 9,450 | 885 |
| Zone | Stores | Participation | Consenting members (people) | New friends | Return coupons |
|---|---|---|---|---|---|
| Central Street | 8 | 5,200 | 3,090 | 2,500 | 380 |
| Food Alley | 7 | 4,100 | 2,440 | 1,960 | 300 |
| Neighborhood District | 5 | 2,650 | 1,570 | 1,300 | 205 |
| Total | 20 | 11,950 | 7,100 | 5,760 | 885 |
Review participation guidance and benefits in the Neighborhood District, where participation per store is lower, and compare its approach with Central Street.
Use visit and benefit-use data to draft return-visit messages, then have staff review and send them.
Staff review visit history and benefit use.
Draft messages for the benefits and conditions you want to share.
Review the wording, audience and benefits before sending.
From neighborhood shopping streets to local districts. Joint marketing turns visitors into participants, and customer management keeps the relationship going after the event.
Preparing a Glocal District, Local Theme District, Promising Neighborhood District or Centennial Market project? Let’s discuss participation and return-visit operations suited to local identity and project requirements.
Program participation / Membership and consent conversion / Benefit uses
Enter stores, average visits, duration and conversion assumptions to estimate customer acquisition and return visits.
Members 1,092 people, unique customers 2,405 people
New monthly participants: 1,225; unique new customers: 323. 6-month total entries: 30,000 entries.
| Period | KakaoTalk Channel Friends | Members | Unique customers |
|---|---|---|---|
| 0 months | 320 people | 210 people | 467 people |
| 1 months | 540 people | 357 people | 790 people |
| 2 months | 760 people | 504 people | 1,113 people |
| 3 months | 980 people | 651 people | 1,436 people |
| 4 months | 1,200 people | 798 people | 1,759 people |
| 5 months | 1,420 people | 945 people | 2,082 people |
| 6 months | 1,640 people | 1,092 people | 2,405 people |
Stores × monthly entries per store → participation rate → unique new participants → friends and members. Each month, apply churn to existing customers before adding new ones.
Friends and members may be the same people, so they are deduplicated rather than added. Minimum overlap prevents exceeding new customers. Reachable customers × return rate gives projected returners; benefit users are a subset. Zero stores means zero returners and sales.
Assumes one purchase and at most one benefit use per returner. Estimated sales equal returners × average spend and include benefit-user sales. Do not add repeated sends to the same customer. One month is four weeks in the schedule draft.
Choose a district type, project goal and duration to outline execution and returning-customer operations.
Enter the conditions and select “Create planning draft”. Changing inputs clears the previous draft.
Stores × monthly entries per store → participation rate → unique new participants → friends and members. Each month, apply churn to existing customers before adding new ones.
Friends and members may be the same people, so they are deduplicated rather than added. Minimum overlap prevents exceeding new customers. Reachable customers × return rate gives projected returners; benefit users are a subset. Zero stores means zero returners and sales.
Assumes one purchase and at most one benefit use per returner. Estimated sales equal returners × average spend and include benefit-user sales. Do not add repeated sends to the same customer. One month is four weeks in the schedule draft.
From traditional markets and neighborhood streets to franchises. Explore approaches and operating experience from each setting.
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Discuss your districtWith customer consent, build a lasting relationship with your district.
Yes. We suggest on-site participation and customer connections for traditional markets, cultural tourism markets and neighborhood shopping streets. We also discuss shopping street and franchise customer management according to the roles of stores and operators.
Define visitor participation and customer acquisition as operating tasks. Connect local identity content with store benefits, then use participation and redemption records to identify the next improvements to district competitiveness.
Start by giving residents a reason to revisit nearby stores. Link joint events, membership and return benefits, and define a shared approach for stores and merchant associations to support local spending and the neighborhood economy.
We help design programs connecting local food, culture and travel routes with store benefits. Manage festival visitors, post-event information and return benefits to support the local economy.
The scope is agreed according to the number of stores and schedule. Post-event customer management can also be discussed.
They join using QR signage or a link at a store or venue. Depending on the program, registration and consent may be required to receive benefits.
Yes. Send follow-up messages and coupons within the customer’s consent. Define the schedule and conditions and track redemption.
Track participation, registration, consent, message responses, benefit issuance and use. Sales and footfall analysis require separate data integration.
Tell us your systems and integration needs so we can confirm support. Shared district CRM, cross-store coupon settlement and POS integration require separate consultation.
It depends on stores, duration, message volume, field support and integrations. We explain the required items and costs during consultation.
Registration and marketing consent are separate. Information is used within the agreed scope. Collected fields and retention follow the privacy policy and project contracts.
We support promotional copywriting, condition-based messages and participation and benefit management. We can discuss suitable use for your project and operations.
From visitor acquisition to repeat visits and joint marketing results, let’s discuss the right approach for your district.