Project Objective
A field pilot connecting shopping street interactions to digital customer management and return-visit marketing.
From on-site participation to follow-up
Visitor participation and consent supported follow-up messaging and benefits.
- Provide participation touchpoints in stores and venues.
- Confirm customer guidance and the necessary consent scope.
- Connect follow-up messages and benefits to operating conditions.
Implementation results
OMOPLAY was used in a small-business pilot on Sanbon Rodeo Street.