Projected customers and return visits
Members 1,092 people, unique customers 2,405 people
New monthly participants: 1,225; unique new customers: 323. 6-month total entries: 30,000 entries.
Projected monthly friends and members
● Kakao friends● MembersView monthly figures
| Period | KakaoTalk Channel Friends | Members | Unique customers |
|---|---|---|---|
| 0 months | 320 people | 210 people | 467 people |
| 1 months | 540 people | 357 people | 790 people |
| 2 months | 760 people | 504 people | 1,113 people |
| 3 months | 980 people | 651 people | 1,436 people |
| 4 months | 1,200 people | 798 people | 1,759 people |
| 5 months | 1,420 people | 945 people | 2,082 people |
| 6 months | 1,640 people | 1,092 people | 2,405 people |
Calculation rules and definitions
Stores × monthly entries per store → participation rate → unique new participants → friends and members. Each month, apply churn to existing customers before adding new ones.
Friends and members may be the same people, so they are deduplicated rather than added. Minimum overlap prevents exceeding new customers. Reachable customers × return rate gives projected returners; benefit users are a subset. Zero stores means zero returners and sales.
Assumes one purchase and at most one benefit use per returner. Estimated sales equal returners × average spend and include benefit-user sales. Do not add repeated sends to the same customer. One month is four weeks in the schedule draft.
- Number of Participating Stores
- Number of stores operating during the same period.
- Monthly visits per store
- Monthly entry records at one store. Repeat entries by the same person may be included.
- Project Duration
- Assumes the same monthly visits and conversion conditions throughout.
- Event participation rate
- Share of monthly entry records that result in event participation.
- Kakao friend conversion rate
- Share of new participants who become friends, excluding repeat and existing participants.
- Member conversion rate
- Share of new participants who become members. They may also be Kakao friends.
- Return-visit rate after a message
- Assumed share of reached customers making one visit within the response window after one message.
- Average Transaction Value
- Assumed average payment for one purchase by one returning customer.
- Benefit use among returning customers
- Share of expected returners using one benefit, not the redemption rate across all issued benefits.
- Current KakaoTalk Channel Friends
- Friends before the project begins. The churn assumption also applies to them.
- Current Members
- Members before the project begins. The churn assumption also applies to them.
- Friend/member overlap
- Assumes overlap relative to the smaller group. A minimum overlap is applied where needed so the combined count cannot exceed new customers.
- Share of unique new participants
- Share of truly new customers after excluding cross-store duplicates, existing customers and repeat participation.
- Monthly friend/member churn
- Apply the same monthly churn to existing friends, members and overlapping customers, then add new customers.
- Message eligibility and reach
- Share of unique customers meeting consent, channel and delivery requirements. Being a friend or member does not automatically make someone eligible.
- Message response window
- Choose how many days after sending to assume visits. Enter a matching return rate yourself; changing the period does not automatically increase it.
- Total Joint Marketing Budget
- Budget for the full project. Cost per newly acquired customer is calculated for reference.