Project Objective
A digital customer management pilot building lasting connections between district visitors and participating stores.
From on-site participation to follow-up
We linked on-site QR participation with consent-based customer acquisition and follow-up messaging.
- Provide participation touchpoints in stores and venues.
- Confirm customer guidance and the necessary consent scope.
- Connect follow-up messages and benefits to operating conditions.
Implementation results
A digital customer management pilot within Sinchon’s local-brand district development project.